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1 test marketing
Mktgthe use of a smallscale version of a marketing plan, usually in a restricted area or with a small group, to test the marketing strategy for a new product. Test marketing gauges both the success of the marketing strategy and the reactions of consumers to a new product by giving an indication of the potential response to a product nationwide. Test marketing avoids the costs of a full-scale launch of an untested product, but a drawback is that both the product and marketing plan are exposed to competitors. -
2 product churning
Gen Mgtthe flooding of a market with new products in the hope that one of them will become successful. Product churning is especially prevalent in Japan, where prelaunch test marketing is often replaced by multiple product launches. Most of these products will decline and disappear, but one or more of the new products churned out may become profitable. -
3 Product Acceptance Test
Military: PATУниверсальный русско-английский словарь > Product Acceptance Test
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4 Product Acceptance Test and Evaluation
Military: PAT&EУниверсальный русско-английский словарь > Product Acceptance Test and Evaluation
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5 Product Assurance Test
Military: PATУниверсальный русско-английский словарь > Product Assurance Test
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6 Product Assurance and Test
Military: PA&TУниверсальный русско-английский словарь > Product Assurance and Test
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7 Product Verification Test
Military: PVTУниверсальный русско-английский словарь > Product Verification Test
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8 product reliability validation test
Military: PRVTУниверсальный русско-английский словарь > product reliability validation test
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9 Blind Product Test
m < werb> ■ blind product test -
10 new product development
Mktgthe processes involved in getting a new product or service to market. The traditional product development cycle, the stage-gate model, embraces the conception, generation, analysis, development, testing, marketing, and commercialization of new products or services. Alternative models of new product development fall into two broad categories: accelerating time to market models and integrated implementation models. These strive to achieve both flexibility and acceleration of development. All activities such as design, production planning, and test marketing are performed in parallel rather than going through a sequential linear progression.Abbr. NPD -
11 een nieuw product uitproberen
een nieuw product uitproberentry (out)/test a new productVan Dale Handwoordenboek Nederlands-Engels > een nieuw product uitproberen
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12 A trial, with two groups of people, to test the effect of a new product, especially in medicine. One group is given the real product while the other group is given a placebo or sugar pill, which does not cont
General subject: blind trialУниверсальный русско-английский словарь > A trial, with two groups of people, to test the effect of a new product, especially in medicine. One group is given the real product while the other group is given a placebo or sugar pill, which does not cont
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13 Automated Product Test
Abbreviation: APTУниверсальный русско-английский словарь > Automated Product Test
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14 Working Test Integrated Product Team
Chemical weapons: WTIPTУниверсальный русско-английский словарь > Working Test Integrated Product Team
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15 fission product control screening test loop
Engineering: FPCSTLУниверсальный русско-английский словарь > fission product control screening test loop
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16 fission product test
Engineering: FPTУниверсальный русско-английский словарь > fission product test
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17 initial product test
Quality control: IPTУниверсальный русско-английский словарь > initial product test
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18 гарантийные испытания
гарантийные испытания
Испытания на соответствие техническим условиям в пределах срока гарантии.
[ http://slovarionline.ru/anglo_russkiy_slovar_neftegazovoy_promyishlennosti/]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > гарантийные испытания
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19 дифференциация продукта
Русско-английский большой базовый словарь > дифференциация продукта
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20 исследуемый препарат
1) Medicine: study drug (при изучении лекарств), SD (study drug), investigational product, investigational agent, investigational drug, study product, test article, trial medication, test product2) Pharmacology: test item3) Pharmacy: study treatment4) Clinical trial: study medicationУниверсальный русско-английский словарь > исследуемый препарат
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